Keeping up with the ever changing world of business marketing can be a significant challenge. There are many forms of marketing out there; websites, social media, paid search advertising, direct mail, and more. Marketing for an auto body company is a quite a challenge, but we have some great tips that are unique and will bring you results.

An easy way to capture leads and have a good source of them is to use a buy list. You can obtain these from your local police station. The list will include people who may need auto body repairs from recent accidents. After obtaining the list, you can send it over a flyer or letter to the person who needs the repairs. Be sure to include your website info and phone number. 

A fun way to gain exposure in the community is to host or sponsor a safety workshop. These can be especially important for young and inexperienced drivers. You could also host one for younger kids on the importance of safety belts. Keep plenty of brochures around for easy grabbing and don't forget to supply some refreshments. It doesn't hurt to call the newspapers and news stations for some extra exposure as well.

A great way to gain exposure is to have some freebies made and then hand them out. For example, have some water bottles printed with your logo and then have them given out a local golf tournament. You can even ask to give them out a local car show. That is a guaranteed way to make sure you are reaching the right customer. There are hundreds of items that can be produced to make these give aways. They range from tool kits to chapstick. 

Assign a person to be the go to in office marketing person. They should regularly post updates to social media and also provide customers with an email newsletter. The newsletter should include any specials you are having. Email blasts are also a great way to share reviews. Encourage customer to leave reviews on websites such as Google Maps, Yelp, and Facebook. Be sure to remind them to do this by putting up signage in your shop's checkout area. Your go to marketing person should be ready to respond both positive and negative reviews.